Customer Aquisition & Retention
How can Blackmount help?
Cash value incentives can help build better propositions, drive sales and retention programmes, and incentivise response, renewal and service switching. Our pre-paid card based programmes offer clear advantages over traditional rewards schemes based on gifts or vouchers.We can use our experience to help you to structure programmes that maximise the value that you and your customers realise.
How does it work?
Cards are sent out with zero value and so avoid the security issues associated with paper vouchers. When the customer receives the card, they activate it either online or by phone. They can then use the card in the same way as an ordinary debit or credit card at any of the retailers defined in the programme. Customers also have the option of going online to check the remaining balance on the card or review their transaction history.
What are the benefits?
This card based programme delivers a cost effective means of offering a flexible and convenient incentive to customers. It gives them the freedom of choice they value and eliminates the cost to your business of unused vouchers. Scheme owners benefit from closer relationships with their customers – achieved through new touchpoints, a better understanding of buying behaviour and increased goodwill.